7 Things to look for in an explainer video company

7 Things to look for in an explainer video company

If you are using animated videos to market your product or services, you are not at all alone. 90% of businesses are using animated videos as the most efficient marketing tool. That number will only grow when the brands continue to excel.

Nowadays marketers are using animated videos to educate new users. Animated video is a great tool because you can deliver a lot of information in a short span of time.

Here are 7 things to look for in an explainer video company

1. Experience

The first thing you want to find out about is the experience for an explainer video company. While a standard explainer video company has an experience that can apply to create an explainer video. You want your budget to go to a company that can knock it out of the park when they create your explainer video. Ask how long the company has been working in the market with an explainer video.

2. They have a good reputation

Before you select your explainer video company do a little research from your end. Look at online review platform or do a Google search to see what people are saying about the company. You may get a little more information on LinkedIn. You may take help from your close friend.

3. Your budgets matchup

An explainer video company comes in all shapes and sizes. An explainer video company can cost anywhere from $800 to $40,000, therefore it is important to align on cost as early as possible. This will give you an idea early on if you are compatible explainer video company and save you both times if you are on different pages.

4. Longevity

Find out how long the explainer video company has been in business. Seeing that the company has been in the explainer video business at least a couple of year’s show that is not a fly-by-night organization. This is not ideal to say that a business that is one or two-year-old van does not produce an effective and professional video.

5. Industry knowledge

You should also find out from the market what other businesses the explainer video company has worked with your industry. Industry knowledge is helpful in guiding you through the explainer video making process.

6. Staff

You should inquire about the staff of explainer video company specializing in all the production process. The explainer video starts with a scriptwriter, voiceover professional, and a video shooter specialist. After this process editing is also important.

7. Reference

Ask for the references from other business clients the explainer video company has produced explainer videos for. You may ask contact number, email address, website information for each reference from the video explainer company. You may demand three to four references that are in the same industry as your business. Check all the references from your end. This activity will give you complete information about the explainer video company.