More Clients To Be Attracted As Toronto Marketing Company Becomes HubSpot Partner

HubSpot Partner

One of the leading marketing companies in Toronto has officially been certified by HubSpot after successfully undergoing lengthy certification process. The Mezzanine Group is the name of the company. This came after employees were trained for more than 400 hours. They also gained amazing practical experience for the period they underwent training. Mezzanine has been certified in all-in one marketing platform of HubSpot. This excellent platform is very important because it helps to attract and even nature client leads. Mezzanine is B2B marketing company. It works closely with business to…

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Digital Marketing In A Culture of Victimhood


Digital Marketing can be quite an uphill task especially in a culture that is highly sensitive. Social explosion may occur if issues like racism, discrimination, bigotry, misogyny and ethnocetrism are misinterpreted. Marketers should therefore put in place measures to address these challenges to prevent any form of damage to their brand and customer. In a recent Gap Kids Ad whose main idea was to show that girls were capable of doing anything, the campaign was wrongly interpreted by many people. They perceived it in a totally different manner. The actual…

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I Wanna Help: Cause Marketing for Tragedies


Marketing and Emotional Appeals Marketing nearly anything is going to require a certain set of skills. Many people seem to be under the impression that marketing changes substantially depending upon the product, but this is not necessarily the case. Often times, marketing is really just about getting people’s attention and convincing them to like something or become interested in it, and many of the same tricks work just as well for vastly different products or causes. Marketing almost always involves making certain emotional appeals. The emotional appeals themselves may change,…

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The Great Merchant Terminal Makeover Improves Customer Experience


We rely on mobile technology in our daily lives. This useful technology has had a huge impact on retail business, making it an essential requirement for most of the transactions. Many merchants from different parts of the world are switching to mobile technology through mPOS platforms. This not only enables them to serve their customers well but also makes it easy to connect with them. It helps customers make a return business. According to Jordan McKee, a senior executive from Retail Pro, CardFlight and ShopKeep, technology should help merchants meet…

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Which Are the Best Practices When It Comes To Hardware Asset Management?


A good number of trends continue to draw increasing attention in the field of hardware asset management. It then begs the question; do you exactly know where your computer is? This simple question is right at the heart of an efficient hardware asset management. There is no doubt that the rising popularity of the cloud services normally obscures the utmost truth that physical equipment ultimately constitutes technology. As one expert explained in his book, the internet certainly relies on physical infrastructure. So what does such a reality really mean for…

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